Sans Normal Askor 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, playful, approachable, informal, approachability, modernity, display impact, clarity, rounded, soft, compact, quirky, clean.
A compact, rounded sans with sturdy strokes and softly modeled curves. Bowls and counters tend toward circular and elliptical shapes, while terminals are clean and minimally finished, keeping the texture even and contemporary. Proportions are tight with relatively small interior spaces at heavier sizes, and the lowercase shows a modest x-height against taller ascenders for a slightly condensed vertical rhythm. Overall spacing appears controlled and consistent, producing a solid, readable line in text.
Well-suited for branding and packaging where a warm, contemporary sans is needed, as well as posters and headlines that benefit from a compact, high-impact texture. It can also work for signage or UI callouts when set with comfortable spacing to preserve counter clarity at smaller sizes.
The font reads as friendly and lightly retro, combining sturdy weight with soft curves for an approachable, casual tone. Its rounded geometry and compact rhythm give it a playful, optimistic voice that feels at home in everyday consumer and lifestyle contexts.
Likely designed to deliver a modern rounded sans that feels confident and friendly, balancing geometric simplicity with a slightly quirky, human touch. The intention appears to be strong visual presence without sharpness, supporting upbeat display typography and approachable messaging.
Uppercase forms are straightforward and geometric, while the lowercase introduces more personality through rounded shoulders and open curves. Numerals are simple and clear, matching the same compact, rounded construction for cohesive color across mixed alphanumeric settings.