Sans Superellipse Imkor 17 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Address Sans Pro' and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, punchy, energetic, confident, modern, impact, motion, branding, display, oblique, chunky, rounded, soft-cornered, compact counters.
A heavy, slanted sans with broad proportions and compact internal spaces. Letterforms are built from stout strokes with softened, superellipse-like rounding, producing smooth corners and rounded terminals rather than sharp joins. The italic angle is consistent and fairly assertive, with wide set capitals and a strong horizontal footprint that creates a dense, blocky texture in lines of text. Curves are sturdy and simplified, and the overall rhythm favors large silhouettes over delicate detail.
Best suited to high-impact display settings such as headlines, posters, sports and entertainment branding, and promotional graphics where a bold, kinetic presence is desired. It can also work for packaging or labels that need quick shelf recognition, while longer passages will benefit from larger sizes and careful spacing.
The tone is loud, fast, and contemporary, with a distinctly sporty, headline-forward attitude. Its wide stance and emphatic slant read as energetic and promotional, while the rounded shaping keeps it friendly rather than aggressive.
Designed to deliver maximum visual impact through wide, simplified forms and a consistent oblique stance, combining speed cues with rounded, approachable geometry. The emphasis appears to be on attention-grabbing branding and titling rather than quiet, text-first reading.
The numerals match the letterforms’ weight and slant, with robust bowls and reduced apertures that reinforce the compact, poster-like color. In running text, the heavy weight and broad letters create strong emphasis and work best when given generous spacing and short line lengths.