Sans Superellipse Ilju 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Gemsbuck Pro' by Studio Fat Cat, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: sports branding, racing graphics, gaming titles, posters, headlines, sporty, aggressive, futuristic, energetic, tactical, impact, motion, performance, modernity, branding, oblique, blocky, rounded corners, compact counters, angular cuts.
A heavy, oblique sans with wide, squat proportions and rounded-rectangle construction throughout. Strokes are uniform and dense, with corners softened into superellipse-like radii while terminals are frequently cut on sharp angles, creating a fast, forward-leaning silhouette. Counters tend to be compact and rectangular, and the overall spacing reads tight and punchy, producing strong texture in lines of text. The rhythm is consistent across capitals and lowercase, with sturdy bowls, broad horizontals, and a distinctly engineered, block-like geometry.
Best suited to logos, team or event branding, esports and gaming titles, packaging callouts, and poster headlines where impact and motion are desired. It can work for short subheads or interface labels in bold, energetic systems, but the compact counters and dense texture make it less ideal for long-form reading.
The tone is assertive and high-impact, with a motorsport and action-oriented feel. Its combination of rounded mass and angular slicing suggests speed, power, and a contemporary tech edge, lending an energetic, competitive voice to headlines.
The design appears intended to deliver maximum visual punch with a fast, aerodynamic flavor: rounded-rectangle foundations for cohesion and friendliness, paired with angled cuts and a strong slant to communicate speed and performance.
Figures and many letters feature squared-off apertures and chamfered joins that enhance a “machined” look while keeping the forms friendly through rounded corners. The oblique slant is pronounced enough to signal motion, and the dense black shapes maintain legibility best when given breathing room at display sizes.