Serif Contrasted Puza 7 is a regular weight, normal width, very high contrast, italic, normal x-height font visually similar to 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, dramatic, refined, editorial polish, luxury branding, dramatic contrast, elegant motion, display impact, didone-like, hairline serifs, high stress, calligraphic, sharp terminals.
A high-contrast italic serif with a distinctly vertical stress and crisp, hairline serifs. Strokes swing between thick, dark main stems and extremely fine connecting hairlines, producing a sharp, sparkling texture in words. The italic construction is fairly steep, with pointed joins and tapered terminals that feel cut rather than rounded; curves are smooth and controlled, while diagonals and entry strokes often finish in needle-like tips. Proportions read as classic and slightly narrow in capitals, with lively, more varied lowercase forms and occasional flourished details that add movement without becoming fully script-like.
Best suited to display settings such as magazine headlines, fashion and beauty branding, premium packaging, and poster titles where its contrast and italic energy can be showcased. It can work for short pull quotes or deck copy when set with ample size and comfortable leading, but its finest details are most effective when not pushed into small, dense text.
The overall tone is polished and theatrical, evoking luxury print typography and runway-era elegance. Its strong contrast and keen italic slant create a sense of motion and sophistication, leaning more couture and headline-driven than quiet or utilitarian.
Designed to deliver a modernized, high-fashion take on the high-contrast italic serif tradition, prioritizing elegance, sharpness, and motion. The letterforms aim to create strong visual hierarchy and a distinctive editorial voice through dramatic thick–thin transitions and refined finishing details.
In text, the extreme hairlines and tight interior spaces in some letters create a shimmering rhythm that rewards generous sizing and breathing room. Numerals and a few lowercase forms show decorative hooks and swashes that reinforce a stylish, display-forward personality.