Sans Normal Obney 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry, 'TheSans' by LucasFonts, 'Morandi' by Monotype, 'Fact' by ParaType, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, rounded, blocky, compact, geometric, high-impact.
A heavy, rounded sans with dense strokes and softly curved corners that keep the color solid and even across words. Curves are generous and circular, while terminals tend to finish bluntly, giving the design a sturdy, blocky silhouette. Counters are relatively small for the weight, and the overall rhythm is tight and compact, especially in the lowercase. Numerals and capitals read as bold, poster-like shapes with simple, straightforward construction.
Best used where strong typographic presence is needed: headlines, hero text, bold branding, packaging callouts, and short signage copy. It can work for brief bursts of text, but its dense texture and tight counters make it more effective at display sizes than in long-form reading.
The tone is assertive and upbeat, combining a strong, attention-grabbing presence with approachable rounded forms. It feels contemporary and energetic rather than formal, well-suited to messaging that needs to sound confident and direct.
The design appears intended to deliver maximum visual weight with clean, rounded geometry—prioritizing clarity at large sizes and a friendly, contemporary feel while staying simple and highly legible in short phrases.
The lowercase shows a single-story construction for several forms and maintains a consistent, simplified geometry throughout. The heavy weight and compact apertures create strong texture in paragraphs, favoring impact over delicacy at smaller sizes.