Sans Normal Labol 5 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sports, packaging, sporty, playful, energetic, friendly, retro, impact, motion, approachability, display, rounded, soft corners, slanted, punchy, compact counters.
A heavy, right-slanted sans with broad proportions and rounded, slightly squashed curves. Strokes are consistently thick with smooth joins and a largely monoline feel, giving letters a sturdy silhouette and strong color on the page. Terminals tend to be softened rather than sharply cut, and counters are relatively compact, especially in round letters. The overall rhythm is dynamic, with a forward lean and occasional angled cuts in diagonals that add motion while maintaining a cohesive, rounded construction.
Best suited to short, high-impact settings such as headlines, logotypes, sports and event graphics, poster titles, and bold packaging callouts. It can also work for large-size editorial display where an energetic, friendly voice is desired, but its dense weight and tight counters make it less ideal for long body text at smaller sizes.
The font reads as upbeat and approachable, combining a bold, sporty attitude with a friendly softness. Its forward slant and chunky shapes create momentum and confidence, while the rounded forms keep the tone casual rather than severe. Overall it suggests retro athletic branding, lively headlines, and exuberant display typography.
The design appears intended to deliver maximum visual impact with a sense of motion and friendliness. By pairing a strong, slanted stance with rounded, simplified shapes, it aims to feel athletic and contemporary while remaining approachable and fun.
Round letters like O and Q are robust and closed-in, while diagonals in K, V, W, and X feel punchy and energetic. Lowercase forms remain simple and legible, with a single-storey a and g and a strong, compact footprint that emphasizes impact over delicacy. Numerals match the letterforms in weight and slant, maintaining a consistent, poster-like presence.