Sans Normal Liruh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Grillmaster', 'Marlin Sans', and 'Marlin Soft' by FontMesa; 'Neo Grotesk' by Fontador; and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, sporty, friendly, modern, punchy, impact, approachability, momentum, modern branding, rounded, oblique, soft corners, sturdy, compact.
A heavy, rounded sans with an oblique slant and compact, dense letterforms. Strokes are consistently thick with minimal contrast, and curves are full and smooth, giving counters a somewhat tight, sturdy feel. The design leans on broad arcs and blunt terminals; joins are reinforced and the overall silhouette reads as solid and blocky without becoming rigid. Uppercase forms are wide and stable, while lowercase maintains a clear, workmanlike rhythm with simple, single‑storey shapes and straightforward punctuation.
Best suited for display roles where strong presence and quick recognition matter—headlines, posters, branding marks, packaging, and promotional graphics. It can also work for short UI labels or signage when large sizes are used and spacing is managed to avoid crowding.
The tone is bold and energetic, with a friendly softness coming from its rounded geometry. It feels contemporary and assertive, suggesting motion and impact while staying approachable rather than severe.
The design appears intended to deliver maximum impact with a modern, rounded voice—combining a forceful weight with softened geometry and an oblique stance to communicate energy and accessibility in contemporary branding contexts.
The oblique angle is pronounced enough to add momentum in headlines. Numerals match the heavy color and rounded construction, supporting a consistent texture in mixed alphanumeric settings.