Sans Normal Amlak 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry, 'Aestetico' and 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: ui, signage, headlines, branding, packaging, modern, clean, friendly, straightforward, utilitarian, legibility, clarity, neutrality, modernity, versatility, geometric, rounded, compact, sturdy, neutral.
A sturdy sans with geometric, rounded construction and consistent, low-variation stroke weight. Curves are smooth and fairly circular (notably in O/C/G/Q), while terminals are cleanly cut with minimal modulation. Proportions feel compact with generous counters; verticals and bowls read stable and evenly weighted, producing a solid texture in both capitals and lowercase. Figures are simple and highly legible, with open forms and clear differentiation between characters.
It suits interface typography, navigation and wayfinding, and other contexts where quick recognition matters. The strong, even strokes also make it effective for headlines, product branding, and packaging where a clean, contemporary presence is needed.
The overall tone is modern and no-nonsense, with a friendly neutrality that avoids stylistic quirks. It feels dependable and approachable, projecting clarity and efficiency rather than expressiveness or ornament.
The design appears intended as a practical, modern sans optimized for clarity and broad everyday use. Its geometry and restrained detailing suggest a focus on consistent readability and a straightforward, contemporary aesthetic across text and display sizes.
The rhythm is even and dense, giving paragraphs a cohesive color while still keeping interior spaces open. Round letters sit comfortably alongside more linear shapes, and the design maintains a consistent, contemporary voice across uppercase, lowercase, and numerals.