Sans Normal Amkus 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Noah' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Almarose' by S&C Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, modern, friendly, clean, confident, neutral, versatility, readability, modern branding, clarity, approachability, geometric, rounded, smooth, open counters, high legibility.
A sturdy sans with a geometric foundation and smoothly rounded curves. Strokes are even and substantial, producing a stable, high-impact texture with clear letter separation. Round letters (C, O, Q) are close to circular, while terminals are clean and largely flat, keeping the overall silhouette crisp. Counters are open and spacious for the weight, and the lowercase shows straightforward, contemporary forms with a single-storey “g” and a simple, open “e,” supporting clear word shapes in continuous text.
It performs well in user interfaces and product typography where clarity and a contemporary tone are needed, and its weight and simple shapes make it effective for headlines and short statements. The sturdy construction also suits signage and packaging where fast recognition at a glance is important.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense presence. It reads as neutral and professional rather than stylized, making it feel dependable in brand and interface contexts while still approachable for everyday communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency while leaning into geometric, rounded construction for a friendly feel. Its emphasis on even strokes and open shapes suggests a goal of dependable readability across display and text-like settings.
Capitals appear broad and steady, with a clear, geometric rhythm across the alphabet. The numerals share the same rounded construction and consistent stroke weight, giving mixed alphanumeric settings a cohesive appearance. Spacing in the samples looks balanced, contributing to a smooth, even typographic color in paragraph settings.