Serif Normal Poled 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Empira' by Hoftype, 'Manier' by Piotr Łapa, and 'URW Antiqua' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, book covers, magazine type, posters, branding, editorial, formal, classic, authoritative, dramatic, editorial impact, classic refinement, display emphasis, bracketed, ball terminals, vertical stress, crisp, sculpted.
A high-contrast serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms show a strong vertical stress, smooth joins, and tightly controlled curves, giving counters a sculpted, slightly compressed feel despite generous overall proportions. Terminals frequently resolve into rounded balls or teardrop shapes (notably on forms like j, a, and f), adding a distinctive finishing detail. Uppercase characters read stately and structured, while the lowercase maintains a traditional rhythm with clear ascenders/descenders and sturdy, weighty stems.
Best suited for display and editorial applications such as headlines, book and magazine covers, pull quotes, and high-impact branding where contrast and serif detail can be appreciated. It can also work for short passages at comfortable sizes when a classic, authoritative tone is desired.
The font conveys a traditional, editorial seriousness with a touch of theatrical flair from its dramatic contrast and ornamented terminals. It feels confident and established—suited to settings where typography is meant to sound authoritative rather than casual.
The design appears intended to modernize a conventional text-serif foundation with heightened contrast and decorative terminal details, aiming for strong presence in editorial and titling contexts while retaining familiar, readable proportions.
In text, the strong contrast and sharp serifs create a lively page color and a slightly sparkling texture, especially at larger sizes. The numerals appear sturdy and emphatic, matching the weight and contrast of the capitals, and punctuation such as the colon and ampersand reads bold and attention-grabbing.