Sans Normal Irpi 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Mahameru' and 'Mahameru Arabic' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, impact, approachability, retro flair, playfulness, soft corners, rounded, bouncy, compact counters, bulbous.
This is a heavy, rounded sans with softly blunted terminals and inflated, almost rubbery contours. Strokes stay broadly consistent while curves do most of the shaping, producing compact inner counters and a dense, blocky silhouette. Uppercase forms are broad and stable with generous bowls, while lowercase letters lean on a large x-height and short extenders for a stout, compact texture. Details like the beak-like joins on K/k, the one-storey a, and the gently scooped shapes in S and s reinforce a hand-cut, display-oriented rhythm.
Best suited to short, high-impact text where its thick, rounded shapes can be appreciated—such as headlines, posters, packaging, logos, and storefront or wayfinding signage. It can also work for playful editorial callouts or children’s and entertainment-oriented graphics where an approachable, bold voice is needed.
The overall tone feels warm and informal, with a lively bounce that reads as playful rather than strict or technical. Its soft geometry and chunky presence evoke mid-century and cartoon-adjacent display lettering, projecting friendliness and immediacy.
The design appears intended to deliver maximum visual presence with a friendly, rounded personality, prioritizing bold word-shapes and smooth curves over fine detail. Its proportions and compact counters suggest a display focus aimed at characterful branding and attention-grabbing titles.
Spacing appears sturdy and even, helping the letters hold together into solid words at large sizes. The numerals match the rounded, weighty construction, and the heavier punctuation/diacritics (as seen in the sample) maintain the same blunted, soft-edged finish.