Sans Normal Irma 15 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, retro, chunky, friendly, bouncy, impact, warmth, nostalgia, approachability, display personality, rounded, soft-cornered, bulbous, compact, poster-like.
A heavy, rounded sans with inflated, blobby letterforms and softened corners throughout. Strokes are thick and largely uniform, with subtle modulation created by tapered joins and small notches where counters open up. The curves are generous and the terminals tend to be scooped or slightly pinched, producing a lively silhouette. Uppercase forms are broad and compact, while lowercase shapes keep a stout, sturdy build with small counters and tight apertures; figures follow the same chunky, rounded construction for a cohesive texture.
Best suited to short, high-impact text such as headlines, posters, product packaging, and brand marks where a friendly, retro display voice is desired. It can also work for playful signage and social graphics, but the dense counters suggest avoiding very small sizes or lengthy body copy.
The overall tone is cheerful and nostalgic, with a cartoon-like friendliness that feels casual and approachable. Its buoyant shapes and exaggerated weight read as fun and attention-seeking rather than formal, evoking mid-century display lettering and snackable, pop-culture branding.
The design appears intended as a characterful display sans that prioritizes personality and immediate readability at large sizes. Its rounded, inflated construction and compact interiors suggest a goal of delivering a warm, retro-leaning voice with strong visual presence.
The font creates a strong, dark typographic color and a rhythmic, wavy baseline feel caused by rounded shoulders and pinched internal spaces. Spacing appears deliberately generous for a bold display face, helping individual letters remain distinguishable despite the small counters.