Sans Normal Kamag 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Famiar' by Mans Greback, 'Byker' by The Northern Block, 'Kongress' by Tipo Pèpel, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, sporty, dynamic, assertive, modern, energetic, impact, motion, visibility, branding, oblique, rounded, compact, sturdy, clean.
A heavy oblique sans with rounded curves and blunt terminals, drawn with consistently thick strokes and minimal modulation. The letterforms show a slight forward slant and a compact, tightly set rhythm, with generous counters kept open by simplified shapes. Curves are smooth and elliptical, while joins and diagonals feel sturdy and engineered rather than calligraphic. Numerals and capitals read solid and stable, with an overall emphasis on bold silhouettes and clear, uncomplicated construction.
Best suited for short, high-impact text such as headlines, posters, and promotional copy where the oblique stance can add urgency. It also fits sports and fitness branding, packaging, and bold labels that need quick recognition at a glance.
The overall tone is energetic and confident, with a forward-leaning posture that suggests motion and momentum. Its strong silhouettes and compact spacing give it a purposeful, no-nonsense voice that feels contemporary and performance-oriented.
The font appears designed to deliver strong visibility with a sense of motion, pairing sturdy, simplified construction with rounded geometry for approachable impact. The oblique slant and compact rhythm suggest a focus on energetic display use rather than long-form reading.
The design leans on round geometry for bowls and shoulders while keeping corners slightly softened, producing a friendly edge without losing impact. At larger sizes the forms feel punchy and graphic, while at smaller sizes the tight rhythm and thick strokes may benefit from a bit more breathing room in layout.