Sans Normal Okkub 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Tarasque' by Blaze Type, 'Helios Antique' by W Type Foundry, and 'Neosande' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, approachability, modernity, rounded, geometric, open counters, high x-height, sturdy.
A solid, geometric sans with rounded curves, broad proportions, and even, low-contrast strokes. Shapes lean on simple circular and elliptical construction, with open counters and smooth joins that keep texture consistent at both display and text sizes. Terminals are clean and mostly straight-cut, while curves are generous, giving letters a soft but sturdy presence. Numerals and lowercase forms follow the same rational, rounded logic, producing an even rhythm and strong silhouette in continuous setting.
This face is well suited to headlines, posters, and prominent UI or marketing copy where bold clarity is needed. Its broad, rounded construction also works well for branding and packaging that benefits from a friendly modern tone, and for signage where quick recognition and strong contrast against backgrounds are priorities.
The overall tone feels contemporary and approachable, with a confident, no-nonsense weight and a friendly roundness. It reads as straightforward and practical rather than technical or stylized, making it suitable for clear messaging that still wants a warm, modern voice.
The design appears intended to provide a contemporary geometric sans with high visual impact and dependable legibility. Its proportions and smooth, rounded forms prioritize strong presence and consistent rhythm in short-to-medium blocks of text.
In the sample text, the heavy strokes and broad letterforms create strong impact and stable color, while the open apertures help prevent clogging in dense lines. The punctuation and figures match the same robust, geometric construction, supporting consistent hierarchy when mixing text and numbers.