Sans Other Efmem 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mezalia Sans' by Arrière-garde (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports, playful, retro, punchy, cartoonish, dynamic, attention, personality, display, impact, motion, chunky, angular, jaunty, quirky, compact.
A heavy, slanted sans with chunky strokes and subtly faceted, angular joins that give letters a cut-paper or chiseled feel. Bowls and counters are relatively tight, producing a compact, high-impact texture in words, while diagonals and terminals often end in sharp, wedge-like cuts rather than smooth curves. The rhythm is lively and slightly irregular, with a hand-shaped flavor in the way curves pinch and corners break, yet the overall construction remains consistent across caps, lowercase, and figures.
Best suited to short, prominent text such as posters, headlines, title cards, brand marks, and packaging where impact matters more than quiet readability. It can also work well for event graphics, playful editorial callouts, and bold promotional copy, especially at medium to large sizes.
The font reads as energetic and mischievous, with a retro display attitude that feels informal and attention-grabbing. Its bold, angled silhouettes convey motion and humor, making text feel animated rather than neutral or corporate.
The design appears intended as a characterful display sans that combines strong massing with angled, faceted terminals to create a sense of speed and personality. Its goal is to stand out in branding and headline settings with a distinctive, slightly vintage, entertainment-oriented tone.
Uppercase forms lean on strong geometric masses (notably in B, D, O, Q) with small counters that emphasize weight, while the lowercase introduces more playful curves and hook-like turns. Numerals follow the same wedge-cut, compact approach, helping mixed alphanumeric strings maintain a unified, poster-like presence.