Sans Normal Lorid 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gouble' by Creatifont Studio, 'Glembo' by Differentialtype, 'Mantey' by Salamahtype, and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, dynamic, assertive, modern, punchy, impact, speed, modern branding, display emphasis, slanted, rounded, compact, heavy, clean.
A heavy, strongly slanted sans with rounded bowls and tightly controlled apertures that create dense, high-impact word shapes. The strokes are broadly even with minimal modulation, and terminals are clean and slightly softened, giving the forms a smooth, aerodynamic feel. Counters are compact and spacing is on the tight side, producing a cohesive, blocky rhythm that stays highly legible at display sizes. Numerals follow the same robust, rounded construction and read clearly with simple, sturdy silhouettes.
Best suited for headlines, posters, and large typographic statements where a strong, fast-moving voice is desirable. It fits well in sports and active-lifestyle branding, promotional graphics, and packaging that benefits from bold, compact word shapes and high contrast against backgrounds.
The overall tone is energetic and forceful, with a forward-leaning stance that suggests speed and momentum. Its bold presence feels confident and contemporary, suitable for attention-grabbing messaging rather than quiet text settings.
The design appears intended to deliver maximum impact with a streamlined, forward-tilting silhouette. Its rounded construction and dense spacing prioritize strong brand presence and quick recognition in display contexts.
Round letters like O and Q show generous curvature with a relatively small inner counter, emphasizing weight and solidity. Diagonal-heavy shapes (K, V, W, X, Y) reinforce the kinetic impression, while the lowercase maintains a compact, sturdy texture that keeps lines looking tightly unified.