Serif Normal Sedol 12 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, posters, classic, confident, dramatic, formal, emphasis, display impact, editorial voice, classic tone, bracketed, calligraphic, lively, sharp, tapered.
A high-contrast italic serif with a pronounced diagonal axis and brisk, calligraphic stroke modulation. Serifs are bracketed and sharp, with tapered terminals and wedge-like finishes that give the letterforms a chiseled, energetic feel. Proportions skew broad with generous set width and open counters, while the italic construction introduces lively curves in rounds and diagonals. Numerals and capitals carry strong vertical presence and crisp joinery, maintaining consistent contrast and rhythm across the set.
Best suited to headlines, standfirsts, pull quotes, and other editorial display roles where the pronounced contrast and italic motion can be appreciated. It can also work for book covers and branding that want a classic serif voice with extra emphasis, particularly in short-to-medium text settings.
The overall tone is traditional and editorial, with an assertive, refined energy. Its slanted, high-contrast shapes suggest sophistication and momentum, reading as confident and slightly dramatic rather than quiet or neutral.
The design appears intended to deliver a familiar serif foundation with heightened contrast and a distinctly italic, calligraphic push, creating a strong typographic color for emphasis. It aims for legibility through open shapes while using sharp serifs and tapered terminals to add sophistication and impact.
In text, the strong contrast and pointed detailing create a distinctly patterned texture, especially in mixed-case passages. The italic angle is noticeable and consistent, and the boldness helps the face hold its own at display sizes while still feeling rooted in conventional book-serifs.