Sans Normal Osgup 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys Soft' by Dharma Type, 'FS Irwin' by Fontsmith, 'Levnam' by ParaType, 'Belle Sans' by Park Street Studio, 'Mato Sans' by Picador, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, punchy, retro, cheerful, attention grabbing, approachability, brand friendly, display impact, soft corners, bulky, rounded, bouncy, compact apertures.
A heavy, rounded sans with broad proportions and generous curves that keep corners soft rather than sharp. Strokes are thick and fairly even, with subtly modulated joins and smooth, rounded terminals that create a cohesive, inflated silhouette. Counters are compact and apertures are somewhat closed, producing dense, high-impact letterforms with a lively, slightly irregular rhythm across the alphabet and numerals.
Best suited to display applications where strong presence and warmth are desired—headlines, posters, storefront graphics, packaging, and bold brand marks. It can also work for short UI labels or signage when set with ample spacing, but its dense counters and heavy weight favor larger sizes over long-form text.
The overall tone is upbeat and approachable, with a bold, cartoon-leaning presence that feels friendly rather than severe. Its rounded geometry and chunky mass read as energetic and youthful, lending a light retro flavor that works well for attention-grabbing messaging.
Designed to deliver maximum impact with a friendly, rounded voice—prioritizing bold readability, visual softness, and a playful rhythm for modern branding and expressive display typography.
Uppercase forms appear sturdy and blocky, while lowercase shapes remain simple and highly legible at display sizes, with round dots on i/j and a single-storey style for several letters. Numerals are similarly weighty and rounded, matching the letters for consistent color in headlines.