Sans Normal Ogbi 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura' and 'Futura Paneuropean' by Linotype; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, friendly, playful, confident, modern, approachable, high impact, friendly branding, display emphasis, modern clarity, geometric, rounded, compact, punchy, clean.
A very heavy, geometric sans with broad, circular bowls and softly rounded joins that keep the texture smooth despite the dense weight. Strokes are uniform and solid, with large counters and generous apertures that help maintain clarity at display sizes. Terminals are mostly straight and blunt, and curves read as near-circular, giving the design a sturdy, constructed feel. The lowercase is compact and sturdy, with a single-storey “a” and a simple, round “g”, while the numerals are wide and emphatic with consistent stroke mass.
Best suited for bold headlines, poster typography, brand marks, and packaging where a sturdy, friendly voice is needed. It also works well for short UI labels, badges, and social graphics, provided there is enough size and spacing to avoid a crowded feel.
The overall tone is bold and upbeat, projecting friendliness and straightforward confidence. Its rounded geometry and uncomplicated detailing give it a contemporary, approachable character that feels more lively than formal.
Designed to deliver maximum impact with a clean, geometric construction and approachable roundness. The emphasis appears to be on high visibility and a friendly, contemporary presence rather than delicate nuance.
The font’s dense weight and large shapes create strong word silhouettes and a pronounced rhythm in headlines. In longer settings it remains readable, but the heavy color and compact spacing naturally steer it toward impactful, shorter text where its rounded geometry can breathe.