Sans Normal Lanub 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, punchy, impact, momentum, modernity, brand voice, display clarity, geometric, rounded, slanted, heavy, compact.
This typeface is a heavy, right-slanted sans with broad proportions and a strongly geometric construction. Strokes stay largely uniform, with rounded curves and clean, blunt terminals that keep counters open despite the weight. The slant is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm with tight interior spacing and substantial ink coverage. Letterforms favor simple, circular bowls and sturdy diagonals, giving the set a solid, high-impact silhouette in both display lines and isolated glyphs.
This font works best for high-visibility applications such as headlines, posters, and prominent UI or campaign banners where impact matters more than fine detail. It is also a strong choice for branding and packaging that benefits from a sporty, forward-moving tone and bold presence in short phrases.
The overall tone is assertive and kinetic, projecting speed and momentum through its pronounced slant and dense weight. Its rounded geometry keeps the voice friendly and contemporary rather than aggressive, making it feel sporty and promotional. The texture reads as bold and confident, suited to messaging that needs to sound active and immediate.
The design appears intended to deliver a modern, energetic sans for attention-grabbing display use, combining geometric roundness with a consistent forward slant to suggest speed and drive. Its sturdy construction prioritizes strong silhouettes and immediate readability at larger sizes.
The sample text shows strong word-shape consistency at large sizes, with a dark typographic color and minimal stroke modulation. Numerals match the letterforms in weight and slant, reinforcing a unified, branded feel across mixed alphanumeric settings.