Sans Normal Lomil 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Almarena Neue' by Almarena, 'Helvetica Now' by Monotype, and 'Lyu Lin' by Stefan Stoychev (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, energetic, modern, friendly, impact, momentum, attention, modernity, rounded, slanted, compact counters, soft corners, blocky.
A heavy, right-slanted sans with broad proportions and rounded geometry. Strokes are thick and uniform with clean, open curves and softly squared terminals, producing a solid, poster-like texture. Counters are relatively compact, and the italics are built as true slanted forms rather than cursive construction, keeping the alphabet straightforward and highly graphic. The numerals match the letters’ weight and width, reading as sturdy, simplified forms with consistent rhythm across the set.
Best suited for headlines, large-scale typography, and bold brand statements where impact and motion are desired. It works well for sports and lifestyle graphics, packaging callouts, and attention-grabbing editorial display, especially in short to medium lines.
The overall tone is forceful and high-impact, with a forward-leaning motion that suggests speed and momentum. Rounded forms keep it approachable rather than harsh, balancing confidence with a friendly, contemporary feel.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning stance while staying clean and contemporary. Its rounded, simplified shapes prioritize strong silhouette recognition and consistent texture in display settings.
In the text sample, the dense weight creates a strong horizontal flow and makes punctuation and short words feel punchy. The slant and broad letterforms increase presence, but the compact interior spaces mean it will look best where size and spacing can be generous.