Serif Flared Sohu 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto Pro' by Antoine Crama; 'Dexa Pro' by Artegra; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; and 'Basic Sans Cnd' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, warm, vintage, bookish, friendly, sturdy, heritage feel, display impact, readable weight, print texture, flared terminals, soft serifs, bracketed feel, rounded joins, ink-trap hint.
A heavy, compact serif with subtly flared stroke endings and softened, wedge-like terminals rather than sharp hairline serifs. Strokes are broadly even, with gentle modulation and rounded joins that keep counters open despite the weight. The capitals feel wide-set and steady, while the lowercase shows slightly irregular, humanist proportions and a rhythmic, print-like texture. Curves are full and slightly squarish in places, and several letters show small cut-ins at joins that suggest an ink-trap/engraved influence.
Works best for short to medium-length settings where a dense, confident texture is desirable—headlines, posters, pull quotes, and section titles. The warm, flared detailing also suits packaging, labels, and identity systems aiming for a heritage or craft-leaning voice.
The overall tone is warm and traditional with a distinctly vintage, editorial flavor. Its softened terminals and generous curves make it feel approachable and sturdy, leaning more toward classic print and heritage branding than sleek modernism.
The design appears intended to deliver a bold, readable serif with a traditional print sensibility, using flared endings and softened terminals to create personality without relying on high contrast. It aims to balance impact with friendliness, producing a strong typographic voice that remains legible in display and editorial contexts.
In text, the bold color produces strong emphasis and a consistent, dark typographic texture, with terminals that read as flares at larger sizes. Figures are similarly weighty and shaped for display-friendly impact, maintaining the same softened serif/terminal language as the letters.