Sans Normal Ollat 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'HK Nova' by Hanken Design Co., 'Averta PE' by Intelligent Design, 'Brosqua' by Milan Pleva, 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, practical, visual impact, clarity, contemporary tone, neutral branding, geometric, rounded, compact, sturdy, open counters.
A heavy, geometric sans with smooth, round curves and firm, straight terminals. The proportions feel compact and efficient, with broad bowls and largely circular O/C forms, plus consistent stroke weight throughout. Curves join stems cleanly with minimal modulation, producing dark, even color in text. Details like the single-storey a and g, the simple i/j dots, and the straightforward numeral construction reinforce a plainspoken, contemporary rhythm.
Best suited to headlines, display typography, and short blocks of text where strong presence and quick recognition are priorities. It can work well for branding systems, packaging, and signage where a clean, contemporary sans is needed with extra visual weight.
The tone is modern and confident, with a friendly neutrality created by its rounded geometry and uncomplicated forms. It reads as direct and functional rather than expressive, giving layouts a solid, no-nonsense presence that still feels approachable.
The design appears intended as a robust, geometric workhorse for modern communication—prioritizing clarity, consistency, and bold visual emphasis with minimal stylistic distraction.
The letterforms appear optimized for impact: wide, open counters and simple shapes keep words recognizable at larger sizes, while the dense stroke weight creates strong emphasis in headlines. Spacing in the sample text looks steady and deliberate, supporting a consistent texture across long lines.