Sans Normal Ardaj 1 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, branding, signage, headlines, packaging, clean, contemporary, neutral, friendly, technical, versatility, legibility, modernity, clarity, system design, geometric, open apertures, soft corners, even rhythm, modern.
This sans serif shows a geometric, rounded construction with smooth curves and largely uniform stroke thickness. Uppercase forms are broad and steady, while the lowercase sits high with a tall x-height that keeps counters open and legible. Terminals are clean and mostly straight-cut, with occasional softened joins that avoid sharpness. The overall rhythm feels even and calm, with generous interior space in letters like o, e, and a, and a consistent, uncluttered silhouette across the set.
It works well for interface labels, product and brand systems, and wayfinding where clarity and a modern impression are needed. The high lowercase presence and open counters also make it a solid choice for headlines and short passages in marketing or editorial layouts, especially at medium to large sizes.
The tone is modern and matter-of-fact, balancing a friendly approachability with a slightly technical clarity. Its rounded geometry and open shapes keep it from feeling severe, making it suitable for clean, contemporary communication without drawing attention away from the content.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and smooth geometry. It aims to deliver an unobtrusive, dependable voice that can support branding and on-screen typography while retaining a friendly, accessible character.
The figures follow the same smooth, circular logic as the letters, maintaining clear differentiation and stable alignment in text. Curved letters retain roundness without noticeable modulation, and the spacing appears comfortable in running text, supporting an easy reading flow at larger UI and display sizes.