Sans Normal Amnav 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Neufile Grotesk' by Halbfett, 'Acaraje' and 'Campeche' by Latinotype, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, technical, straightforward, versatility, clarity, neutral voice, modern utility, system coherence, grotesque, geometric, open apertures, rounded bowls, even rhythm.
A clean sans with an even, steady rhythm and broad proportions. Strokes are uniform and largely monolinear, with smooth, circular curves in bowls and clear, straight terminals. Counters are open and generous, and the lowercase shows a tall x-height that keeps forms compact and readable. The numerals follow the same simple, modern construction, with clear shapes and consistent weight that aligns well with the letters.
Well-suited to interface labels, product typography, and information design where clarity and consistency are priorities. The open counters and strong, simple letterforms also make it effective for signage, dashboards, and modern branding systems, while remaining comfortable for short-to-medium editorial text.
The overall tone is modern and neutral, leaning functional rather than expressive. Its wide stance and open forms give it an accessible, matter-of-fact voice that reads as contemporary and slightly technical.
The design appears intended as a versatile everyday sans that balances geometric smoothness with practical readability. It aims to provide a contemporary, system-friendly voice that performs consistently across headings and text without drawing attention to stylistic quirks.
Curves are round and well-controlled, while joins and junctions stay crisp, producing a tidy texture in paragraphs. The lowercase maintains a familiar, utilitarian silhouette that supports continuous reading, while capitals present a confident, uncluttered presence for display settings.