Sans Normal Argap 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, pragmatic, everyday utility, legibility, neutral voice, modern clarity, open apertures, humanist touch, soft curves, crisp terminals, even rhythm.
A clean, round-leaning sans with straightforward geometry and consistent stroke weight. Curves are smooth and well-controlled, with rounded bowls (O, C, G) and open apertures that keep counters clear in text. Terminals are mostly straight and crisp, while joins stay tidy and unembellished; diagonals (A, V, W, Y) feel stable and evenly drawn. The lowercase shows simple, readable forms with a single-storey a and g, and a plain, functional set of numerals with open shapes and balanced widths.
It suits interface and product text, general-purpose branding, and wayfinding where quick recognition matters. In editorial layouts and presentations, it delivers a calm, legible texture that stays consistent across mixed case and numerals.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its soft, circular proportions add a mild friendliness, while the restrained detailing keeps it professional and utilitarian.
This font appears designed as a versatile, all-around sans that balances geometric roundness with practical readability. The emphasis seems to be on clean construction, open counters, and an even typographic color for straightforward communication.
In the sample text, spacing and rhythm read smoothly at larger sizes, with clear word shapes and unobtrusive punctuation. The letterforms avoid quirky quirks, suggesting a design aimed at dependable everyday use rather than a distinctive display voice.