Sans Normal Vudej 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Correntino Railway' by Fabio Ares, 'Poynter Gothic' by Font Bureau, and 'FS Industrie' by Fontsmith (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, playful, approachable, confident, approachability, impact, clarity, modernity, versatility, rounded, soft, monoline, geometric, compact.
This typeface is a heavy, rounded sans with soft terminals and smoothly curved joins. Strokes read largely monoline, with subtle optical modulation in curves, and overall forms lean geometric while staying slightly humanized. Counters are open and generous for the weight, and many corners are eased into rounded rectangles rather than sharp intersections. Proportions favor a large x-height and sturdy verticals; uppercase forms are broad and stable, while lowercase maintains a compact, even rhythm with simple, utilitarian shapes.
It performs best in branding and display contexts where a bold, friendly presence is needed—logos, headlines, packaging, and promotional graphics. The large x-height and open counters also make it suitable for short UI labels, wayfinding-style text, and attention-grabbing captions, especially when set with comfortable spacing.
The overall tone is friendly and contemporary, with a warm softness that keeps the weight from feeling harsh. Its rounded construction gives it an approachable, slightly playful voice, suited to upbeat brand and product messaging. The heft and smooth geometry also convey confidence and clarity, reading as modern and practical rather than decorative.
The design appears intended to deliver a modern, approachable sans that feels strong yet non-aggressive. By combining substantial weight with rounded terminals and simple, geometric construction, it aims for high-impact readability and a welcoming personality across contemporary marketing and interface-driven applications.
Round dots and softened corners help maintain legibility at larger sizes and lend a cohesive, cushiony texture in paragraphs. Numerals follow the same rounded, sturdy construction and feel consistent with the letterforms, supporting a unified typographic color across mixed text and figures.