Sans Normal Iddaf 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, packaging, posters, headlines, friendly, casual, approachable, modern, lively, approachability, informal tone, motion, everyday legibility, modern friendliness, rounded, soft terminals, humanist, slanted, open counters.
This typeface is a rounded, slanted sans with softly drawn strokes and gently tapered, brush-like terminals. Curves are prominent and continuous, with open apertures and smooth joins that keep forms readable even at smaller sizes. The rhythm is moderately lively due to the italic angle and slightly elastic widths across letters, while overall proportions stay balanced with a clean, uncluttered silhouette. Numerals follow the same rounded construction and maintain clear differentiation with simple, open shapes.
It works well for short-to-medium text where an approachable, contemporary voice is desired, such as UI labeling, marketing copy, or editorial callouts. The slanted stance and rounded construction also make it effective for branding, packaging, and posters where a friendly, energetic texture can support the message without sacrificing legibility.
The tone is warm and informal, suggesting ease and motion rather than strict precision. Its slant and softened endings give it a conversational, personable feel that reads as modern and friendly without becoming playful to the point of novelty.
The design appears intended to merge sans-serif simplicity with an italic, hand-drawn inflection, aiming for a smooth, approachable texture suitable for everyday communication. It emphasizes rounded geometry and soft terminals to project warmth while keeping letterforms clean and functional.
Uppercase forms are straightforward and geometric-leaning, while lowercase shapes feel more handwritten in their flow, creating a subtle contrast between structural clarity and casual movement. Rounded bowls and open counters dominate, and the consistent stroke treatment helps maintain a cohesive texture in continuous text.