Sans Normal Rokay 10 is a regular weight, wide, low contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, headlines, branding, friendly, playful, approachable, casual, retro, approachability, softness, playfulness, informality, rounded, soft, chunky, bubbly, informal.
A rounded sans with soft terminals and a slightly “hand-drawn” smoothness, built from broad curves and gently squashed bowls. Strokes are monolinear in feel, with subtly irregular joins that keep the texture lively rather than geometric. Counters are open and simple, the lowercase shows a compact x-height with generous ascenders/descenders, and spacing reads roomy, giving the text a relaxed rhythm. Numerals and capitals follow the same rounded, simplified construction for a cohesive, easygoing look.
This style works well for short to medium-length text where a friendly, casual tone is desired—such as children’s materials, playful branding, café or boutique signage, packaging, posters, and social graphics. It reads best in headlines and larger sizes where the rounded details and informal rhythm can be appreciated.
The overall tone is warm and informal, leaning toward playful and kid-friendly without becoming overly decorative. Its softened shapes and buoyant rhythm suggest a personable, approachable voice suited to lighthearted communication.
The design appears intended to provide a highly approachable rounded sans that feels human and playful, offering a softer alternative to strict geometric roundeds while remaining clean and legible for display use.
Round dots, curved diagonals, and softened corners keep sharpness to a minimum, while varied letter widths add an organic, conversational flow. The forms prioritize friendliness over strict geometric precision, producing a distinct “soft marker” or cartoon-title vibe in display sizes.