Sans Normal Memoz 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Fact' by ParaType, 'Nuber Next' by The Northern Block, 'URW Grotesk' by URW Type Foundry, 'Nova Pro' by XdCreative, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, retro, energetic, playful, impact, motion, emphasis, approachability, oblique, chunky, rounded, compact counters, soft corners.
A heavy, oblique sans with broad proportions and rounded, cushiony curves. Strokes are consistently thick with smooth joins and minimal modulation, producing compact internal counters and a dense texture in words. The shapes favor geometric bowls and wide arcs, while terminals and corners are softened rather than sharply cut, keeping the silhouette friendly even at high weight. Numerals and caps read as sturdy and slightly compressed internally due to the tight apertures and strong fill.
Best suited to short, high-visibility settings such as headlines, posters, apparel graphics, and punchy brand marks where the bold slant can amplify motion and emphasis. It can also work for packaging or promotional layouts that benefit from a dense, attention-grabbing typographic color.
The overall tone is loud and kinetic, with a forward-leaning, high-impact presence that feels sporty and promotional. Its rounded massing adds a playful warmth, while the bold slant and dense color convey urgency and confidence.
The design appears intended to deliver maximum impact with a friendly, rounded geometry—combining a bold, compact interior structure with an oblique stance to suggest speed and confidence.
At display sizes the rhythm is strong and cohesive, but the tight apertures and heavy ink gain can make small text look dark and closely packed. The oblique angle adds momentum, making short phrases and headlines feel more dynamic than neutral body copy.