Sans Normal Dured 7 is a light, very wide, monoline, upright, normal x-height font.
Keywords: user interfaces, app design, tech branding, signage, headlines, futuristic, clean, minimal, technical, approachable, modernization, clarity, systematic design, digital-first, neutral branding, rounded, geometric, open apertures, soft corners, low contrast.
A rounded geometric sans with smooth, continuous curves and gently softened joins that keep the shapes calm and consistent. Counters are generous and largely circular/elliptical, giving letters like O, Q, and 0 a clean, even rhythm, while strokes stay even with minimal contrast. Terminals are mostly straight-cut but feel softened by the overall rounded construction; curves dominate, and many forms have an open, airy interior that supports legibility. The design shows a contemporary, streamlined construction with simple, uncluttered letterforms and a balanced, steady texture in text.
Works well for interface typography, dashboards, and product experiences where clarity and a modern tone are desired. Its rounded geometry and open forms also suit contemporary branding, short editorial headings, and signage where a clean, friendly technical voice is helpful.
The tone reads modern and forward-looking, with a sleek, engineered feel that still remains friendly due to its rounded geometry. It suggests UI and product design aesthetics—precise, calm, and efficient—without becoming cold or overly clinical.
The design appears intended to deliver a modern geometric sans that feels streamlined and digital-ready, emphasizing smooth circular construction and consistent simplicity for clear on-screen and display use.
Distinctive rounded geometry appears consistently across capitals, lowercase, and numerals, helping headings and running text maintain a unified voice. The numerals follow the same circular logic, with smooth bowls and minimal detailing for a cohesive, contemporary set.