Sans Normal Olmob 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'AG Royal' by Berthold, 'Fuller Sans DT' by DTP Types, 'Innova' by Durotype, 'Gilam' by Fontfabric, 'Nitido' and 'Prelo Pro' by Monotype, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, retro, playful, approachable, chunky, warm impact, display clarity, friendly branding, retro flavor, rounded, soft corners, compact, bouncy, punchy.
A heavy, rounded sans with soft, blunted terminals and broadly curved bowls. Strokes stay consistently thick, with gentle corner rounding and a slightly compact, bouncy rhythm that keeps counters open despite the weight. Uppercase forms are sturdy and geometric-leaning, while the lowercase shows simple single-storey constructions and short, robust joins; numerals follow the same chunky, rounded logic for a cohesive set.
Best suited to display roles where bold, rounded letterforms need to grab attention quickly—branding marks, posters, packaging, and social graphics. It can work for short UI labels or calls-to-action when a friendly, approachable tone is desired, but it is most effective in large sizes and brief copy.
The overall tone is warm and informal, with a retro sign-painting/poster feel translated into clean digital shapes. Its rounded massing reads upbeat and welcoming rather than technical, giving text a friendly, headline-forward presence.
The design appears intended to deliver maximum impact with a soft, approachable voice—combining strong weight with rounded geometry for readable, friendly display typography. It prioritizes bold clarity and a cheerful texture over minimalism or strict neutrality.
Round characters like O/C/G/S emphasize circular geometry, while diagonals (A/V/W/X/Y) are thick and stable, reinforcing a poster-like solidity. The dot on i/j appears large relative to the stems, enhancing the playful, cartoon-adjacent texture at display sizes.