Sans Faceted Ettu 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka, 'Broadside' and 'Broadside Text' by Device, 'Kairos Sans' by Monotype, 'Reznik' by The Northern Block, and 'Hydrargyrum' by Type Minds (names referenced only for comparison).
Keywords: sports branding, esports, headlines, posters, packaging, sporty, techy, dynamic, industrial, aggressive, impact, speed, modernity, ruggedness, display, angular, faceted, chamfered, forward-leaning, compact.
A heavy, forward-leaning sans with sharply faceted construction and chamfered corners that replace most curves with planar cuts. Strokes are sturdy and fairly even, with tight apertures and squared terminals that emphasize a compact, engineered texture. The uppercase forms are tall and assertive, while the lowercase keeps a straightforward, workmanlike structure; figures and round letters (O, C, G, 0, 8, 9) read as octagonal/rounded-rectangle shapes rather than true ovals. Overall spacing and rhythm feel dense and energetic, favoring impact over airy openness.
Best suited to short, high-impact settings such as sports identities, esports and gaming graphics, action-oriented posters, product packaging, and punchy headings. It can work for subheads and callouts where a dynamic, technical flavor is desired, but is less suited to long-form reading due to its dense, angular letterforms.
The tone is fast, tough, and performance-oriented, combining a sporty slant with a technical, machined edge. Its crisp facets and blunt endings give it a confident, slightly aggressive voice that suggests speed, strength, and modern equipment.
The design appears intended to deliver a high-energy sans that feels engineered and fast, using systematic chamfers and planar cuts to create a cohesive, modern display voice. The italic posture reinforces motion and urgency while keeping the construction consistent across letters and numerals.
The faceting creates distinctive silhouettes that hold up well at display sizes, especially in all-caps. At smaller sizes, the tight apertures and angular joins may benefit from generous tracking and sufficient line spacing to keep counters from visually closing in.