Slab Square Hihe 10 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Publica Slab' by FaceType, 'Equip Slab' by Hoftype, 'Barnic Slab' by Peninsula Studioz, 'Namyv' by Poloskov, 'Pepi/Rudi' by Suitcase Type Foundry, 'Helserif' by URW Type Foundry, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, industrial, collegiate, confident, retro, impact, durability, clarity, heritage, presence, blocky, sturdy, high contrast, bracketless, ink-trap free.
A heavy, block-forward slab serif with squared-off terminals and broad, rectangular serifs that read as firmly attached and largely unbracketed. Strokes are consistently thick with minimal modulation, producing a compact, solid texture and strong vertical rhythm. Counters are relatively tight and the joins are clean and geometric, with rounded bowls contained within sturdy, straight-sided forms. Uppercase proportions feel wide and stable, while the lowercase keeps a straightforward, workmanlike construction with clear differentiation between forms and a robust baseline presence.
Well suited to headlines, posters, and signage where strong impact and quick recognition are needed. It also works for packaging and branding that want a solid, heritage-leaning voice, and for editorial pull quotes or subheads where a dense, authoritative texture is desirable.
The overall tone is assertive and dependable, with a no-nonsense, utilitarian character that also nods to vintage signage and collegiate print. Its dense color and squared details convey authority and straightforwardness rather than delicacy, making it feel grounded, practical, and slightly retro.
The design appears intended to deliver a durable, high-impact slab serif that stays legible and consistent under heavy weight. Its squared terminals and broad serifs suggest a focus on clarity and presence for display and short text, with a classic, print-oriented sensibility.
At text sizes the weight creates a dark, emphatic paragraph color, while in display settings the slab details and broad proportions become a distinctive branding element. Numerals match the same sturdy construction, maintaining a consistent, poster-ready presence.