Sans Normal Medir 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, energetic, sporty, retro, confident, loud, impact, motion, display, attention, slanted, rounded, chunky, punchy, compact counters.
A heavy, right-slanted sans with compact internal spaces and broad, rounded forms that read as solid black shapes at display sizes. Curves are smooth and bulbous, while terminals are mostly blunt and sheared by the slant, creating a forward-leaning, aerodynamic feel. The lowercase shows sturdy bowls and a single-storey “a,” with a simple, upright dot on “i/j” that stays clear despite the weight. Numerals are thick and rounded with small counters, matching the dense, poster-like texture of the letters.
Best suited to headlines, posters, and promotional graphics where maximum impact and momentum are desired. It also fits sports branding, event collateral, packaging callouts, and short, bold statements that benefit from a compact, energetic texture.
The overall tone is assertive and high-impact, with a kinetic, action-oriented rhythm. Its slant and chunky construction evoke a retro sports and entertainment sensibility—bold, playful, and attention-seeking rather than quiet or formal.
The design appears intended to deliver instant visibility and a sense of speed through a consistent slant, heavy silhouettes, and rounded construction. It prioritizes strong shape recognition and punchy rhythm for display typography, favoring expressive emphasis over long-form comfort.
Because counters and apertures are tight, the font’s strongest performance is at larger sizes where the shapes can breathe; in smaller settings the dense black mass can reduce character separation. The slant is consistent across caps, lowercase, and figures, giving lines of text a continuous forward motion.