Sans Normal Medir 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, punchy, retro, impact, motion, attention, display, oblique, compact counters, slanted terminals, blocky.
A very heavy, oblique sans with broad proportions, rounded bowls, and blunt, wedge-like terminals that create a chiseled, forward-leaning silhouette. Strokes are thick and mostly uniform, with only slight modulation visible at joins and curves. The curves are generous and inflated, while apertures and counters stay relatively tight, giving the letters a dense, high-impact texture. Overall spacing reads sturdy and billboard-like, with a lively rhythm created by the consistent slant and angular cuts.
Best suited to large-size applications where impact matters: headlines, posters, sports and event branding, packaging fronts, and bold signage. Its dense interior spaces and strong slant make it less ideal for long text, but it performs well in short, emphatic phrases and display copy that needs to project speed and strength.
The tone is assertive and fast, conveying motion and confidence through its slanted stance and chunky construction. It has a distinctly sporty, poster-friendly feel that nods to retro athletic and action-oriented graphics without becoming decorative. The weight and compact counters add urgency and intensity, making the voice feel bold and attention-grabbing.
The design appears intended as a high-impact display sans that prioritizes immediacy and visual momentum. By combining rounded geometry with sharp, angled terminal cuts and a consistent oblique angle, it aims to read as powerful, athletic, and poster-ready in modern branding and promotional contexts.
Distinctive angled cuts appear on several terminals and diagonals, producing sharp highlights within otherwise rounded forms. Numerals match the lettering’s mass and forward momentum, maintaining the same blocky, oblique stance for a cohesive set.