Sans Normal Akdiy 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Allotrope' by Kostic, and 'Prelo Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, ui, posters, signage, branding, confident, clean, modern, friendly, utilitarian, clarity, impact, neutrality, modernity, accessibility, geometric, rounded, neutral, high-contrast (color), compact.
A sturdy sans with mostly geometric construction and smooth, rounded curves. Strokes are consistently heavy and even, with clear, open counters and broadly squared terminals on straight stems. Proportions feel compact and efficient, with a relatively large cap presence and simple, legible lowercase forms; bowls and rounds skew toward near-circular shapes. The overall rhythm is steady and regular, prioritizing clarity and strong silhouette over delicate detailing.
Well-suited for short-to-medium text in headlines, interface labels, and wayfinding where strong contrast against the background and quick recognition matter. It can also work for bold brand statements, packaging callouts, and poster typography that needs a clean, contemporary sans voice.
The tone is modern and matter-of-fact, with a friendly softness coming from the rounded geometry. Its weight and simplified forms give it a confident, assertive voice that reads as practical and straightforward rather than expressive or ornate.
The design appears intended as a dependable, high-impact sans that stays neutral while remaining approachable. It emphasizes consistent geometry, simple letterforms, and clear spacing to deliver robust readability in modern graphic and digital contexts.
Numerals and capitals have a strong, sign-like presence, and the punctuation in the sample text blends in unobtrusively. Diagonals (seen in letters like A, V, W, X, Y and the 4/7) are clean and crisp, helping maintain a sharp, contemporary feel alongside the rounded bowls.