Sans Normal Lakiw 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura Now' by Monotype, 'Futura Next' by Neufville Digital, 'Futura PT' by ParaType, and 'TS Montreal' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, confident, sporty, modern, friendly, punchy, impact, momentum, modernity, clarity, display strength, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with rounded, geometric construction and consistently low contrast. Curves are broad and smooth, terminals are clean and mostly blunt, and counters stay open despite the dense stroke weight. Proportions are straightforward and compact, with sturdy verticals and a steady rightward slant that creates forward motion across words. Numerals and capitals feel blocky and stable, while lowercase forms remain simple and highly legible at display sizes.
This font is well suited to headlines, short statements, and branding where impact and motion are desirable. It works especially well for sports, entertainment, product packaging, and promotional graphics, and can hold up in large-scale signage or hero text where its weight and slant contribute to a bold, energetic presence.
The overall tone is energetic and assertive, with a sporty, contemporary feel. Its boldness reads as confident and attention-grabbing, while the rounded geometry keeps it approachable rather than severe. The slant adds a sense of speed and momentum suited to dynamic messaging.
The design appears intended to deliver maximum impact with a modern, rounded sans voice, pairing very heavy strokes with an oblique stance to suggest speed and confidence. It prioritizes clear, simple forms and strong silhouettes for high-visibility display typography.
The rhythm in text is tight and emphatic, producing strong word shapes and clear silhouettes. Round letters (like O and o) appear generously circular, and diagonals (such as in A, V, W, and X) are thick and prominent, reinforcing the font’s punchy, headline-driven character.