Sans Normal Gober 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, posters, social media, friendly, casual, airy, humanist, approachable, approachability, informality, warmth, readability, conversational tone, rounded, soft, hand-drawn, slanted, open.
A soft, rounded sans with a consistent rightward slant and gently tapered strokes. Forms are built from smooth curves and open apertures, with slightly irregular, human-written rhythm rather than rigid geometric construction. Terminals tend to be rounded and lightly flared, and curves stay generous, keeping counters open in both uppercase and lowercase. Numerals follow the same informal flow, with simple, legible shapes and a relaxed baseline feel.
Works well for branding and packaging that want a friendly, informal tone, and for short-to-medium editorial text where a personable voice is desired. It also fits posters, pull quotes, and social media graphics where the slanted, rounded forms can add approachability without sacrificing basic readability.
The overall tone is warm and personable, suggesting an easygoing, conversational voice. Its slanted posture and rounded endings give it an energetic, friendly character that feels more handwritten than technical.
Likely designed to provide a clean sans foundation while injecting human warmth through slant, rounded terminals, and subtly irregular stroke behavior. The emphasis appears to be on approachable readability and a casual, contemporary voice rather than strict neutrality.
Uppercase letters read clean and straightforward while retaining soft corners, and lowercase shapes lean into a casual, note-like cadence. The texture in paragraphs is light and breathable, with enough variation in stroke and spacing to avoid a mechanical feel.