Sans Normal Dumum 9 is a regular weight, very wide, low contrast, upright, tall x-height font.
Keywords: ui, branding, headlines, signage, packaging, clean, modern, friendly, calm, approachable, clarity, modernization, approachability, brand utility, rounded, geometric, open, spacious, smooth.
A rounded sans with broad proportions and generous internal space, built from smooth circular and elliptical curves with straight-sided joins kept to a minimum. Strokes stay even throughout, with softly tapered terminals on many letters and a generally open, airy rhythm in text. The lowercase is prominent relative to capitals, and bowls and counters (a, b, d, o, p, q) read as wide, clean shapes; digits follow the same rounded, even-stroke construction for a cohesive set.
Well suited to interface typography, product branding, and clear display settings where a broad, friendly voice is desired. The wide, rounded forms also work effectively for signage and packaging, and can serve as a distinctive headline or short-text face where ample horizontal space is available.
The overall tone is contemporary and friendly, with a calm, approachable feel. Its rounded geometry and open spacing give it a polished, tech-forward clarity without feeling cold or severe.
The design appears intended to deliver a modern, geometric readability with a softened, welcoming edge. Its consistent curves, open counters, and broad stance suggest a focus on clarity and contemporary brand utility rather than expressive calligraphic detail.
Round forms such as O/Q and the curved letters in the sample text emphasize smooth, continuous arcs, while diagonals (V, W, Y, X) remain crisp but not sharp. The design favors legibility through open apertures and uncomplicated shapes, maintaining a consistent, restrained voice across letters and numerals.