Sans Normal Asdov 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, presentations, clean, modern, neutral, friendly, tech, versatility, clarity, modernity, neutrality, geometric, open counters, minimal, crisp, balanced.
This is a clean sans with a largely geometric skeleton and consistent, even stroke weight. Round letters (C, O, Q, G) are close to circular with smooth joins, while straight-sided forms (E, F, H, N) feel crisp and unembellished. The lowercase shows a single-storey a and g, open apertures in c/e, a round dot on i/j, and a short, simple t with a compact crossbar. Numerals are straightforward and legible, with a clean 0 and an open, angled 2 and 7 that match the overall sharp-but-not-aggressive rhythm.
It suits interface typography, dashboards, and product surfaces where clarity and a tidy rhythm matter. The clean geometry and open shapes also work well for contemporary branding, wayfinding, and presentation graphics, especially at small to medium sizes where simple forms stay readable.
The overall tone is modern and neutral, with a slightly friendly, approachable feel coming from the round bowls and open counters. It reads as practical and contemporary rather than expressive or decorative, making it easy to pair with many visual styles.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern geometric voice. It aims to be unobtrusive in running text while remaining crisp and confident in headings.
Spacing appears balanced and regular, helping longer text blocks look even and calm. The design avoids quirky terminals or strong calligraphic modulation, keeping a consistent, system-like clarity across uppercase, lowercase, and figures.