Sans Normal Selok 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, kids, headlines, friendly, casual, playful, approachable, soft, approachability, legibility, modern warmth, soft geometry, informal tone, rounded, monolinear, open apertures, humanist, warm.
A rounded, monolinear sans with soft terminals and gently modulated curves that keep the texture even and readable. Letterforms lean toward simple geometric construction but with humanist looseness in joins and stroke endings, giving a slightly hand-drawn steadiness rather than rigid precision. Counters are generally open and generously rounded (notably in C, G, e, and s), and the lowercase shows single-storey forms (a, g) with smooth bowls and short, sturdy stems. Numerals match the set with rounded corners and consistent stroke thickness, producing a cohesive rhythm across text.
Works well for brand identities that want a welcoming feel, as well as packaging, posters, and social graphics where clarity and warmth matter. The even stroke weight and open forms also suit short-to-medium paragraphs in informal contexts, such as newsletters, educational materials, and family-oriented or lifestyle projects.
The overall tone is friendly and informal, with a warm, approachable voice suited to cheerful messaging. Its softened geometry and rounded terminals suggest playfulness without becoming overly quirky, keeping it useful for everyday communication while still feeling personable.
The design appears intended to deliver a modern, rounded sans that stays legible while projecting a gentle, friendly personality. It balances simple geometric foundations with softened details to create an approachable texture for display and general-purpose use.
Caps are clean and straightforward with rounded corners and simple diagonals (A, V, W, Y) that avoid sharpness. The dotted i/j use round dots that reinforce the bubbly theme, and the shapes maintain a consistent, easygoing cadence in longer sample text.