Serif Flared Upgev 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, reports, academia, classic, refined, bookish, trustworthy, text clarity, quiet elegance, traditional tone, steady rhythm, page economy, wedge terminals, tapered serifs, bracketed feel, oldstyle figures, open apertures.
A serif text face with sturdy, low-contrast strokes and subtly flared, wedge-like endings that broaden as they meet the baseline and cap line. Proportions are balanced and classical, with a moderate x-height, open apertures, and rounded bowls that keep paragraphs smooth and readable. The serifs read more as tapered extensions than sharp brackets, giving the outlines a softly carved, calligraphic finish without losing typographic discipline.
Well-suited to long-form text in books, magazines, and editorial layouts where a consistent, even typographic color matters. It also fits reports, academic material, and brand systems that want a traditional serif with a slightly sculpted, distinctive finish for headings and pull quotes without becoming decorative.
This typeface projects a calm, bookish confidence with a gently traditional tone. Its restrained detailing and even color feel trustworthy and editorial, while the subtly sculpted terminals add a quiet sense of craft and sophistication rather than overt display.
The design appears intended for comfortable continuous reading with an understated, historically informed voice. By combining low contrast with tapered, flaring terminals, it aims to maintain steady texture in paragraphs while adding a subtle handcrafted nuance suitable for serious publishing and institutional work.
The numerals shown are oldstyle figures, reinforcing a literary, traditional tone in running text. Uppercase forms are stately and stable, while the lowercase maintains clear counters and smooth curves that support dense setting.