Sans Normal Efnew 13 is a light, wide, low contrast, italic, tall x-height font.
Keywords: ui text, brand systems, editorial, marketing, signage, modern, clean, airy, technical, neutral, clarity, contemporary tone, efficient reading, forward motion, systematic design, oblique, geometric, monoline, open apertures, rounded bowls.
A slanted, monoline sans with a crisp, geometric construction and generous interior space. Curves read as clean arcs and ellipses, while joins stay tidy and unobtrusive, keeping texture even across words. Counters are open and round, terminals are mostly straight-cut, and the overall rhythm feels slightly expansive with comfortable sidebearings and clear separation between letters. Numerals follow the same simplified, linear logic, matching the letterforms without drawing extra attention.
Works well for interface typography, dashboards, and product copy where a clean, modern texture is needed with a touch of dynamism from the slant. It also suits brand systems and marketing materials that favor a minimalist, contemporary voice, as well as editorial subheads and short-to-medium passages where the open forms help maintain legibility.
The tone is contemporary and understated, leaning toward clarity and efficiency rather than personality-driven expressiveness. Its forward slant adds a sense of motion and momentum, while the minimal stroke modulation keeps the voice calm and matter-of-fact. Overall it suggests modern communication, product thinking, and clean presentation.
Likely designed as a practical, contemporary oblique sans that balances neutrality with speed and direction. The emphasis appears to be on consistent spacing, open counters, and a smooth reading rhythm that holds up from display sizes down to text.
Uppercase forms show restrained geometry with smooth bowls and consistent stroke weight, while the lowercase maintains a straightforward, uncluttered skeleton that stays readable in continuous text. The italic angle is steady and coherent across letters and figures, producing a unified, flowing line in paragraphs.