Sans Normal Orrak 25 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bradbury Five' by Device, 'Apres' by Font Bureau, 'Fontanella' by Latinotype, 'Departura' by Nasir Udin, 'URW Form' by URW Type Foundry, 'Klein' by Zetafonts, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, modern, informal, approachable, display impact, approachability, clarity, modern branding, rounded, geometric, soft corners, blunt terminals, open counters.
A heavy, rounded sans with smooth, geometric construction and a steady, even color. Curves are broad and circular, while joins stay clean and uncomplicated, giving letters a compact, sturdy feel. Terminals are mostly blunt and softened, with minimal modulation and consistently thick strokes. Lowercase forms favor simple, contemporary shapes (single-storey a and g), and the overall spacing reads slightly generous, helping counters stay open at display sizes.
This font is well suited to headlines, posters, and short marketing copy where a bold, friendly voice is needed. It can work effectively in branding and packaging, especially for products aiming for an approachable, contemporary feel, and it holds up well in large-format signage due to its broad shapes and open counters.
The tone is confident and friendly, combining a contemporary, no-nonsense presence with soft, approachable curves. Its weight and rounded geometry make it feel upbeat and informal rather than corporate or delicate, with a straightforward, modern rhythm suited to attention-grabbing text.
The design appears intended to deliver a modern, high-impact sans that stays welcoming through rounded geometry and uncomplicated letterforms. It prioritizes strong silhouettes and consistent stroke weight to keep text readable and visually assertive in display-oriented settings.
Capitals read strong and stable, with rounded bowls and clear internal space in letters like B, P, and R. The numerals are similarly robust and simple, prioritizing solid silhouettes and quick recognition over refined detail.