Sans Normal Kemay 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, 'Frutiger' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, friendly, contemporary, emphasis, momentum, impact, readability, oblique, rounded, compact, heavy, smooth.
A heavy, oblique sans with rounded, open counters and a smooth, low‑contrast stroke. Forms are compact and sturdy, with gentle curve transitions and softly squared terminals that keep the texture even across words. Uppercase shapes read broad and stable (notably the round O and G), while the lowercase maintains clear, simple construction with single-storey a and g, a prominent descender on y, and straightforward, highly legible numerals.
This face works best where impact and speed are desirable—headline systems, promotional graphics, sports and fitness branding, and bold product messaging. It also suits short-to-medium text in UI or signage when a strong, forward-leaning emphasis is needed, though its weight will dominate at smaller sizes.
The overall tone feels energetic and assertive, with a forward-leaning rhythm that suggests motion and momentum. Its rounded geometry keeps the voice approachable rather than harsh, making it feel modern and friendly while still projecting strength.
The design appears intended to deliver a bold, modern sans voice with an inherent sense of motion, balancing strong massing with rounded, readable letterforms for versatile display use.
The italic slant is consistent across capitals, lowercase, and figures, creating a cohesive “in motion” texture. Counters remain relatively open for a weighty style, which helps preserve clarity in dense lines and punchy headlines.