Sans Faceted Bugu 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logotypes, sportswear, packaging, athletic, industrial, arcade, military, poster, impact, ruggedness, signage, team branding, retro tech, octagonal, angular, blocky, stencil-like, compact.
A heavy, block-built display face with sharply chamfered corners and planar cut-ins that replace curves with octagonal geometry. Strokes are uniformly thick with minimal modulation, and counters tend to be small and squared-off, giving the letters a dense, compact silhouette. The overall construction favors straight segments, notches, and clipped terminals; round letters like O/Q read as faceted polygons, and diagonals are used sparingly and decisively. Spacing and rhythm feel tight and sturdy, optimized for impact rather than delicate detail.
Best suited for headlines, posters, logotypes, and short punchy statements where the angular silhouettes can work as a graphic device. It also fits sports-themed applications (jerseys, team marks, event graphics) and bold packaging or labels that benefit from a rugged, industrial presence. Use at medium-to-large sizes for maximum legibility and to showcase the faceted detailing.
The tone is tough and assertive, evoking sports numbering, utilitarian signage, and arcade-era title cards. Its faceted shapes and tight counters add a mechanical, no-nonsense energy that reads as bold and competitive. The overall impression is loud, confident, and purpose-built for attention.
The design appears intended to deliver maximum visual impact through a cohesive system of chamfers and straight-edge construction, translating traditional grotesque skeletons into hard-edged, polygonal forms. The emphasis is on bold presence and a strong, emblematic texture suitable for branding and display use.
The faceting is consistently applied across caps, lowercase, and numerals, creating a unified "cut metal" look. At smaller sizes, the small interior openings and dense color may reduce clarity, while at larger sizes the geometry becomes a defining graphic texture.