Sans Normal Pugad 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Galvani' by Hoftype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Fact' by ParaType; and 'Captura Now' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, approachable, modern, impact, approachability, clarity, display focus, rounded, soft, chunky, bubbly, compact apertures.
A heavy, rounded sans with thick, even strokes and generously curved terminals. Counters are compact and mostly circular, giving letters a solid, blocky presence, while rounded corners keep the texture soft rather than harsh. The lowercase is simple and largely single‑storey in feel (notably a and g), with short-to-moderate extenders and a sturdy, grounded stance. Numerals follow the same inflated geometry, reading clearly with smooth curves and minimal detailing.
Best suited to display roles where impact and friendliness are priorities—headlines, posters, retail signage, product packaging, and bold brand marks. It can also work for short UI labels or callouts when a warm, rounded voice is desired, but its dense counters suggest avoiding long body text at small sizes.
The overall tone is upbeat and friendly, with a toy-like softness that reads as welcoming and informal. Its dense weight and rounded construction convey confidence without feeling aggressive, making it feel contemporary, casual, and attention-seeking in a good-natured way.
The design appears intended to deliver a high-impact, modern sans that stays approachable through rounded geometry and simplified forms. It prioritizes bold presence and quick recognition, aiming for a lively display texture rather than typographic delicacy.
Apertures tend to be tight and joins are smooth, producing a compact, poster-like color on the page. The shapes favor simple geometric construction over calligraphic nuance, and the bold massing can make interior spaces and similar forms feel closer together at smaller sizes.