Sans Normal Pubaw 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Hando Soft' by Eko Bimantara, 'Bari Sans' by JCFonts, 'Monto Grotesk' by Lucas Tillian, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, playful, chunky, approachable, impact, approachability, display clarity, retro flavor, rounded, soft-cornered, bulky, compact counters, sturdy.
A heavy, rounded sans with softly squared terminals and generous corner radii. The strokes are consistently thick with smooth, low-modulation curves, producing compact counters and strong interior shapes. Curves are built from broad, even arcs (notably in C, G, O, and S), while straight-sided forms keep slightly softened joins. Overall spacing feels open and readable despite the dense blackness, and the figures match the letters’ blunt, rounded construction for a cohesive set.
Well-suited to headlines and short statements where maximum impact and warmth are desired—posters, packaging fronts, storefront or wayfinding signage, and bold brand marks. It can also work for UI labels or badges at larger sizes where the compact counters remain clear.
The font projects a warm, friendly voice with a touch of retro signage energy. Its soft corners and chunky proportions make it feel approachable and informal, leaning playful rather than corporate or technical.
The design appears intended to deliver strong emphasis with a friendly, rounded silhouette—prioritizing immediacy, legibility at display sizes, and a welcoming tone that fits contemporary branding with a nostalgic edge.
Round letters show a slightly squarish geometry that keeps shapes stable and prevents a bouncy, handwritten feel. The lowercase uses simple, single-storey constructions where applicable and maintains a sturdy baseline presence, while punctuation and dots appear as small, rounded blocks that echo the terminals.