Sans Normal Lunup 20 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Geliat' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, playful, confident, modern, impact, motion, approachability, display clarity, brand presence, rounded, chunky, forward-leaning, compact counters, soft terminals.
A heavy, forward-slanted sans with broad proportions and smoothly rounded outer curves. Strokes are thick and largely uniform, with softly cut terminals and compact internal counters that create a dense, punchy texture. Curved letters like C, O, and S read as rounded and full, while diagonals in A, K, V, W, X, and Z emphasize the oblique momentum. Numerals match the same robust, rounded construction, with simplified shapes and strong, steady silhouettes.
Best suited to large-scale typography such as headlines, posters, and bold brand statements where the weight and slant can carry visual emphasis. It also fits energetic contexts like sports, youth-oriented campaigns, and packaging that needs strong shelf impact. For longer copy, it will be most comfortable with generous spacing and moderate line lengths.
The overall tone is bold and high-impact, with a friendly, athletic energy. Its rounded shapes keep the voice approachable, while the slant adds motion and urgency suited to attention-grabbing messaging.
The design appears intended to deliver maximum visibility and momentum through a rounded, oblique structure that stays clean and contemporary. It prioritizes strong silhouettes and a cohesive, friendly geometry for display-first applications.
At text sizes, the combination of thick strokes and relatively tight counters can make dense passages feel dark, but it performs strongly in short bursts where silhouette and rhythm matter most. The italics feel built-in rather than a separate calligraphic gesture, reading as a coherent, engineered oblique.